Job description

About us

We are looking for a Brand Manager to lead our marketing, event, and corporate sales efforts for Bohemian Cattle Co and The Back Porch Restaurant. A seasoned leader with practical events experience who understands how events contribute to sales and marketing goals, enhance company initiatives, and deliver premium memorable experiences. The ideal candidate will be someone with a track record of running successful events, works well both individually and as part of a team, and is highly motivated and results-driven to meet business needs while keeping customer needs in mind.

This is an exciting opportunity to build an iconic brand for a new Farm to Table Eclectic Cattle Farm and Event Center. Bohemian Cattle Co. is a family-owned working cattle farm & community gathering space. BCC is set up for family fun entertainment. We have disc golf, walking trails, gold mining, and more. The Back Porch Restaurant will be known for high Quality staples of Brisket; steaks; Ribs; Burgers and a few select standard items.

KEY RESPONSIBILITIES:

· Drive the development of BCC’s and BPC’s brand’s strategy, establishing its vision and growth objectives by leveraging consumer insights, category, and consumer trends.

o Through booking bans, managing special events such as goat yoga, Natty Saturdaze, etc.

· This hands-on role requires you to understand and manage the details of event strategy, vision, planning and execution.

· This role requires someone who can understand and conceptualize an event plan from an initial, big picture vision down to every tiny detail.

· Schedules and facilitates multiple special event projects simultaneously while maintaining consistent attention to detail and ensuring high quality event execution.

· Own your brand’s integrated communications strategy from briefing to optimization to measurement.

· Manage, create, and track the events budget, contracts, scope of work and costs with internal partners and external vendors. Develop and track key performance indicators, event success goals, ROI

· Identify new opportunities to drive brand awareness, provide a premium experience,

· Plan and execute digital marketing efforts, including social media, and advertising campaigns.

· Manage social media pages and create and generate new photo and video content for all accounts.

· Work with the General Manager to create and maintain training materials (in the form of presentations, videos, and webinars) for product lines, etc.

· Maintain marketing materials and image library in an organized manner, ensuring ease of access to materials as well as keeping materials current.

· Maintain marketing calendar, including complete action plans across various activities to ensure on-time, efficient execution of marketing initiatives.

GENERAL REQUIREMENTS:

· Bachelor’s degree in business, marketing, events, or related field. Equivalent experience will be considered.

· At least 7 years of brand marketing or brand management experience.

· At least 7 years of experience in managing large-scale events (100+ people).

· 3+ years of experience in consumer centered brand building and marketing (physical and digital).

· 3+ years of proven experience in direct marketing/consumer products packaged goods marketing or equivalent experience.

· Experience managing business social media pages and Google Ads

· Expertise in developing and implementing brand strategies based on consumer insights, market data, category trends, and the competitive environment.

· Ability to function with little to no supervision, driving projects, reporting results, making recommendations for strategic change.

· Comfortable writing and editing marketing documents, emails, and website content.

· Strong organizational and project management skills

PERFERRED REQUIREMENTS:

· Business to Business Sales and Marketing

· Human Resources- hired and fired personnel.

· Outdoor Recreation Development

TECHNICAL KNOWLEDGE:

· Proficient in all MS Office applications, particularly Microsoft Excel

· Basic/intermediate design skills such as Adobe Illustrator or Photoshop

· Familiar with email marketing programs (i.e., HubSpot, MailChimp, Swift Page, or Constant Contact)

· Proficient in Excel- creating and maintaining budgets.

· Experience in optimizing content for SEO, keyword research and website analytics.

PHYSICAL REQUIREMENTS:

· Must be able to lift, push, pull and carry moderate weight. Must be able to walk/stand for extended periods of time, with frequent bending and twisting.

· Ability to work in an outdoor high-temperature environment.

· Reaches, bends, and stoops frequently.

· Ability to lift up to 30-50 lbs.

· Verbally communicates effectively with fellow co-workers.

COMPENSATION DETAILS:

· Compensation: $55k- 70K+ per year

· Seasonal Work 40-45 wks. per yr. with yearly salary

· Off weeks will be used to plan for following year and manage construction projects

· Potential Partnership/ Ownership opportunities

Job Type: Full-time

Pay: $60,022.00 - $67,246.00 per year

Benefits:

• Health insurance
• Paid time off

Schedule:

• 8 hour shift
• Day shift
• Evening shift
• Monday to Friday

Ability to commute/relocate:

• Sherrills Ford, NC: Reliably commute or planning to relocate before starting work (Required)

Education:

• Bachelor's (Preferred)

Experience:

• Microsoft Powerpoint: 3 years (Preferred)
• brand marketing or brand management: 7 years (Required)
• managing large-scale events: 7 years (Preferred)
• design skills such as Adobe Illustrator or Photoshop: 3 years (Required)

License/Certification:

• Driver's License (Required)

Work Location: In person

apartamentosquality.com is the go-to platform for job seekers looking for the best job postings from around the web. With a focus on quality, the platform guarantees that all job postings are from reliable sources and are up-to-date. It also offers a variety of tools to help users find the perfect job for them, such as searching by location and filtering by industry. Furthermore, apartamentosquality.com provides helpful resources like resume tips and career advice to give job seekers an edge in their search. With its commitment to quality and user-friendliness, apartamentosquality.com is the ideal place to find your next job.