Channel Marketing Content Associate
Job description
We are looking for a Channel Marketing Content Associate to join our Channel Marketing team to support De’Longhi’s best in class content execution across our retail network. This individual will manage the end to end creative execution process for the channel marketing team, collaborating closely with marketing and sales to manage all aspects of the brands digital assets from organization to execution on retailer websites. The ideal candidate will have project management expertise to drive the creative execution process, ensuring an attention to detail while following brand guidelines.
Who We Are:
An international Group with worldwide presence
A local North American headquarters
- Manage the end to end process of creating and maintaining enhanced product content across various platforms and retailers to ensure best in class product listing pages
- Build, maintain and update enhanced digital content pages for Amazon (Amazon A+ & A+ Premium) as well as the Amazon brand store across various brands and markets (US and CA)
- Collaborate with our sales team to identify and establish retailer content requirements and existing systems; ensuring an accurate and seamless delivery of content
- Perform consistent, meticulous content audits for retailer pages, partnering with key individuals to resolve inconsistencies
- Management and optimization of digital asset management system (Widen) including organizing, classifying, and creating best practices in regards to digital product assets for internal and external stakeholders
- Coordinate digital content requests across multiple accounts and/or sales representatives
- Create milestones and timelines for production and execution of content across all channels and partner ecommerce sites; ensuring all content is on-brand, tells a story, and supports overarching goals
- Fulfill ad hoc requests for product imagery, resizing, replacements, etc. and additional ad hoc channel marketing projects as needed
- Bachelor’s Degree in Marketing, Business, or related field of study
- 3+ years of experience in digital marketing, digital content development and management, or similar digital role
- Experience with a Digital Asset Management system required
- Experience with Amazon A+ pages or Syndigo enhanced content preferred
- Knowledge of retailer portals a plus
- Understanding of key elements of product detail page (PDP) design and best in class practices
- Exceptional interpersonal skills with the ability to communicate effectively
- Highly organized, detail oriented, with exceptional time management and project management skills
- Must be skilled in using the following Microsoft Office Suite applications: Excel, PowerPoint, Office, etc.
What we offer
Benefits Include
- Hybrid work structure: 2 days per week remote
- Medical, dental, vision, basic life & long term disability insurance
- Flexible Spending Account
- Voluntary ancillary benefits
- Company matching 401(k) plan
- Paid time off including vacation, personal, sick days, and company holidays
- Year round early close Fridays
- Great team environment: collaborative, open door policy, flatter hierarchy and collaboration with senior leadership
- Entrepreneurial spirit thread throughout the company, giving you the opportunity to be the owner of your role
Our Core Values
Ambition, Courage, Passion, Competence, Teamwork, Heritage, Respect
De'Longhi America is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, age, national origin, disability, protected veteran status, gender identity or any other factor protected by applicable federal, state, or local laws.
If you need a reasonable accommodation because of a disability for any part of the employment process please contact hr.us@delonghigroup.com.
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