Job description

Bay Area fintech company is seeking an experienced Creative Strategist to join the Integrated Marketing and Content team to lead the strategy, planning, and development of performance-driven creative for the Paid media team ensuring a steady stream of creative for channels including, but not limited to, Paid Social (TikTok, Instagram, SnapChat, Youtube), and Display (Discovery, GDN, Mobile, etc) channels.

Responsibilities:

• Lead the strategy and development of high-impact creative, optimized for performance marketing channels and platforms from kickoff to handoff.
• Partner with Media, Analytics, and Creative teams to drive the planning, development, and execution of the Growth Marketing creative testing roadmap.
• Work closely with the Media team to develop creative and campaign strategies that maximize performance.
• Leverage consumer insights, performance data, and knowledge of digital trends to write inspiring and actionable creative briefs.
• Ensure assets adhere to both platform and brand guidelines across copy, imagery, layout, message and CTA to maximize performance-driven KPIs.
• Collaborate with Consumer Insights, Product Marketing, and cross-functional teams to develop creative strategies optimized for specific audiences.
• Partner with channel leads and Analytics teams to track and analyze creative performance of ongoing campaigns, A/B and multivariate tests. Apply insights to future creative projects and distribute learnings to cross-functional teams.
• Help channel managers forecast growth team’s creative and content needs, collaborating with Program Management on team capacity and resource planning.
• Manage external creative resources to produce content on schedule and on budget.
• Stay apprised of industry trends and participate in meetings with platform teams to stay up-to-date on creative best practices, platform evolution, and testing opportunities.

Requirements:

• 3+ years of experience working in a performance marketing team at a brand or agency with a focus on creative strategy and development.

o Fintech, tech, DTC a plus

• Experience with A/B testing and optimizing performance marketing campaigns
• Passionate about combining the art of storytelling and the science of performance to drive a successful media program to the next level.
• Experience managing and directing outside creative vendors, agencies, and resources.
• Deep understanding of creative best practices across performance marketing channels including Facebook, Snapchat, Google, Twitter, etc.
• Knowledge of digital marketing technologies, media buying strategies, audience targeting.
• Experience working in a fast-paced, highly matrixed environment is a must—you are a self-starter who is not afraid to roll up your sleeves even when faced with ambiguity.
• Excellent communication skills with ability to effectively present to leadership, external partners, internal stakeholders.
• Exceptional organization skills and experience with project management systems.

o Direct experience with Asana, JIRA, and Figma is a plus.

Performance Marketing, Paid Media, Channel Marketing, Digital Marketing, Growth Strategy, Digital Analytics, Digital Advertising, Digital Agency, Digital Media, Digital Media Campaigns, Digital Media Planning, Display Media, Earned Media, Emerging Media, PMO - Project Management Office, Project Management, Corporate Social Media, Social Advertising, SEO, SEM Campaigns, Manage Vendor Relationships, External Vendor

Innovation starts with people.®

Robert Half is the world’s first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles.

Robert Half puts you in the best position to succeed by advocating on your behalf and promoting you to employers. We provide access to top jobs, competitive compensation and benefits, and free online training. Stay on top of every opportunity – even on the go. Download the Robert Half app and get 1-tap apply, instant notifications for AI-matched jobs, and more.

Robert Half will consider qualified applicants with criminal histories in a manner consistent with the requirements of the San Francisco Fair Chance Ordinance. All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to temporary professionals. Visit https://roberthalf.gobenefits.net/ for more information.

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