Job description

The Digital Marketing Manager will be the day-to-day marketing and creative person within VIAIR Corporation. This position will oversee and implement digital marketing initiatives, and will also assist in creative and graphic design. Successful candidates should have proven experience in managing and running digital ads, social media marketing, and some previous experience in project management. Ideal candidates will have some knowledge of the Automotive industry.

KEY RESPONSIBILITIES:

• Marketing lead: Own the company’s marketing annual plan in alignment with sales team and the company’s goals. Run monthly marketing meetings. Prepare marketing and advertising strategies, plans, and objectives.
• Social media & digital advertising: Create, implement, track and optimize paid digital campaigns across multiple platforms (Facebook, Instagram, and Google) and multiple audiences. Run A/B tests on campaigns.
• Social media: Serve as day-to-day lead on all social media platforms (Facebook, Instagram, TikTok, Twitter, YouTube, etc.), including daily posting, follower engagement, and giveaways. Track and plan all content via content calendar.
• Email marketing: Develop, execute, and track email marketing campaigns in Mailchimp.
• Sponsorships: Manage company’s product sponsorship program, including vehicle sponsorships, show sponsorships, and social media influencer sponsorships.
• Copywriting and blog: Write copy and content for marketing materials, including blog posts.
• Creative & graphic design: Assist, as needed, creative assets (print and digital), graphic design, and product photography

QUALIFICATIONS/EXPERIENCE:

• Minimum of 4-6 years of digital marketing, content marketing, and social media marketing.
• Minimum 2 years running paid digital campaigns on Facebook and Instagram with thousands of dollars in budget per month.
• Meta Certified Digital Marketing Associate preferred.
• Some creative and graphic design experience preferred.
• Proficiency in Facebook Business Suite, Microsoft Office Suite, and Adobe Creative Suite. Experience using Mailchimp, Airtable, and Google Ads a plus.
• Must possess knowledge of Automotive/Outdoor Enthusiast, or Industrial market segments. Mechanical knowledge or ability preferred.

Job Type: Full-time

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Health insurance
• Paid time off
• Retirement plan
• Tuition reimbursement
• Vision insurance

Schedule:

• 8 hour shift

COVID-19 considerations:
All employees must be fully vaccinated against COVID-19, unless the employee has obtained an approved exemption.

Ability to commute/relocate:

• Irvine, CA 92618: Reliably commute or planning to relocate before starting work (Required)

Experience:

• Social media advertising: 2 years (Preferred)
• Digital marketing: 4 years (Preferred)

Work Location: One location

apartamentosquality.com is the go-to platform for job seekers looking for the best job postings from around the web. With a focus on quality, the platform guarantees that all job postings are from reliable sources and are up-to-date. It also offers a variety of tools to help users find the perfect job for them, such as searching by location and filtering by industry. Furthermore, apartamentosquality.com provides helpful resources like resume tips and career advice to give job seekers an edge in their search. With its commitment to quality and user-friendliness, apartamentosquality.com is the ideal place to find your next job.