Director of Digital Marketing | Modus by PM Hotel Group

We’re looking for an experienced Director of Digital Marketing who will lead the execution of digital marketing, social media, and eCommerce efforts for our portfolio of hotels. They will collaborate with the sales, revenue management, and operations teams to maximize our direct website traffic, revenue, and conversion. This is a hybrid position with up to 50% travel to our collection of hotels (Washington DC, Philadelphia, PA + more to come) as needed. The remainder of the time will require remote work.

The ideal candidate is a subject matter expert, detail-oriented, and a collaborative problem solver able to pivot as circumstances dictate. They are excited to innovate and adopt to changing business and travel conditions. They thrive in a dynamic environment, can balance multiple priorities, and are resourceful and resilient.

Who We Are

• Passionate – about hospitality and fostering an environment where associates will thrive.
• Culture driven – dedicated to respect, teamwork, an entrepreneurial spirit, and the drive to succeed.
• Unique - we encourage our associates to express themselves and their individual talents. We celebrate diversity and are committed to equity and inclusion.
• Innovators – we are a lifestyle hotel management company that is constantly evolving. We are open minded individuals who embrace change.
• A growing team looking to expand with authentic and genuine individuals who recognize the importance of team engagement.
• A company that has a culture of promoting from within.
• Recognized as a Top Workplace in The Washington Post and Philadelphia Inquirer over the past 8 years.

What You Will Be Doing

• Take ownership of all digital ecommerce efforts, implementing steps to maximize direct website traffic, conversion, and revenue.
• Manage hotel content on all digital channels (owned and third-party), ensuring content is optimized and consistent with brand standards.
• Creation and execution of hotel-specific marketing efforts, including packages, promotions, flash sales, and more.
• Collaborate with digital and agency partners to ensure the above is executed and promoted across online and offline channels.
• Partner with sales, revenue management and operations teams, to support key initiatives such as sales promotions, blitzes, and group offerings/packages. Ensure these efforts are consistently communicated across all channels.
• Measure the results of digital campaigns, and communicate these results to non-digital experts, articulating why efforts were (or were not) successful at driving hotel performance.
• Understand the objectives for hotels in the portfolio and determine what digital efforts are needed to accomplish them.
• Work with the sales and revenue teams to create the annual plan and associated budget for each hotel’s marketing and ecommerce efforts, ensuring plans are consistent with and executed against these budgets.
• Continuously analyze portfolio performance against prior years and industry standards to determine whether the hotels on target to reach goals, making strategy adjustments, as necessary.
• Benchmark against hotel competitive set by researching what they are doing well (and not well) and how we can gain a competitive advantage.
• Stay current on all digital marketing techniques and innovations, sharing ideas and recommendations for implementation at appropriate hotels.
• Serve as the social media strategy owner to help gain followers, drive engagement, conversions, and consistency across all social channels
• Collaborate with shared services team and external design agencies to drive consistency across creative brand elements (images, logos, branding, etc.) and management of all digital assets.
• Take ownership of individual hotel websites and work with internal stakeholders and external agencies to plan and strategize on website design, updates, and evolution to increase traffic and conversions
• Partner with PM development team to optimize the “Modus” brand on all digital channels

What We’re Looking For

• 8+ years of digital marketing experience at an agency or in-house, ideally in the hotel industry.
• Specific experience with SEM, SEO, Meta, social media, and other digital media.
• Success driving digital results in prior roles and the ability to communicate the strategies and tactics that generated positive results.
• Experience with content management systems, basic web design, and U/X.
• Relationship management and account management skills. Negotiation and escalation management experience preferred.
• Ability to manage multiple projects simultaneously, keeping them organized and meeting deadlines.
• A problem solver – able to define problems, identify trends, and draw conclusions.
• Ability to proactively plan and propose new opportunities.
• A curious, creative, dynamic leader who is unsatisfied with the status quo.
• Caring, genuine, and relentlessly detail oriented.
• Professionalism and exceptional communication skills both verbal and written.
• In-depth knowledge of our local neighborhoods and cities (preferred).

What’s In It for You

• Generous health, dental and vision insurance, plus 401K, all available on day 1!
• Comprehensive onboarding and training plan to set you up for success.
• Coaching, feedback, and mentorship to develop yourself and your team.
• Personalized development plan to fit your individual role and career goals.
• Leadership courses to improve your personal and interpersonal effectiveness.
• Monthly fitness and transportation credits.
• Unlimited PTO and 9 paid holidays.
• Opportunities to volunteer and give back to our local communities.
• Paid Parental Leave.
• Tuition reimbursement opportunities – when you grow, we grow!

Non-Negotiables (Our Core Values)

• BE WILDLY PASSIONATE. Inspire others with your thirst for excellence.
• BE CURIOUS. Learn rapidly and eagerly.
• BE INNOVATIVE. Create new ideas that prove useful.
• EMBRACE CHANGE. Remain agile, flexible, and nimble to thrive in an evolving world.
• COMMUNICATE. Listen with the intent to understand. Share all relevant information.
• HAVE INTEGRITY. Be honest and straightforward with everyone.
• USE GOOD JUDGMENT. Make wise decisions, even in the face of ambiguity.
• BUILD A POSITIVE TEAM. Learn from one another and help each other to be great.
• SERVE OTHERS. Our guests, community, and each other. Be a part of the bigger picture.
• LIVE 360. Practice work-life balance.

Two more things . . .

As part of an organizational culture that embraces change and progress, this job description does not seek to limit the tasks and responsibilities of the position. Rather, it acts as a springboard for future career and personal development within the property team and entire Modus Hotels’ community.

We are an equal opportunity employer. We actively respect the right of any qualified individual who performs to Modus standards to work. Discrimination based on gender, age, race, religion, national origin, marital status, sexual orientation, disability, or any other characteristic not related to performance, ability or attitude protected by state or federal law, is disrespectful, bad business and won’t be tolerated. It’s also illegal.

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