Responsibilities:

• Research and qualify potential leads through various online and offline channels
• Utilize creative methods to engage with leads to generate interest in our products and services
• Work closely with the sales team to ensure a smooth handoff of qualified leads, providing all necessary information and support
• Maintain accurate records of all interactions with leads in our CRM system
• Monitor lead activity and report findings to management on a regular basis
• Identify trends and areas for improvement in our lead generation process
• Develop and implement new strategies to generate leads and improve conversion rates
• Stay up to date on industry trends and news to identify potential leads
• Write compelling copy for email campaigns
• Create and maintain a database of target companies and key decision-makers
• Conduct market research to identify new opportunities for lead generation

Required Skills and Qualifications:

• Bachelors Degree in Business or related field required
• Experience in lead generation, sales, or marketing
• Proven ability to generate leads through multiple channels including email, social media, webinars, and events
• Experience with CRM software and MS Office
• Strong writing and communication skills
• Excellent organizational skills and attention to detail