Lead Marketing Development Manager - HYBRID
Full Time
Nashville, TN 37203
Posted
Job description
- 2302661
Job Marketing and Public Relations
Primary Location TN-Nashville-3401 West End Ave
Organization Business Engagement Strategies 108321
Shift First Shift
Lead Marketing Development Manager - HYBRID
JOB SUMMARY
Provides leadership in developing and implementing B2B2C marketing strategies to create, launch and deploy
value-based solutions that drive growth for VUMC. Serving as a cross-functional partner across product, clinical,
marketing, and sales teams, the Lead Marketing Development Manager synthesizes business requirements and
market insights to articulate product value propositions and produce strategic go-to-market plans that deliver results
for internal and external stakeholders.
KEY RESPONSIBILITIES
communications.
generate demand, and build customer affinity.
stakeholder approvals.
marketing plans, and position strategic marketing as a trusted partner.
- Responsible for the development, implementation and evaluation of strategic marketing plans for
- Collaborates cross-functionally with product and clinical owners and coordinates insights, customer
communications.
- Crafts compelling and connected messaging across all external marketing channels and to support
- Develops and manages digital and traditional marketing capabilities, including: email and social
generate demand, and build customer affinity.
- Conducts regular analysis of competitive landscape, including cost and pricing analysis of existing and
- Coordinates daily tasks with clients, internal departments & outside vendors to ensure flawless execution of
- Provides tactical support as needed and coordinate with multiple departments including Clinical staff,
- Scopes and prioritizes projects in partnership with creative content team – assisting with copywriting and
stakeholder approvals.
- Develops and maintains strong working relationships with organizational leadership to understand and
marketing plans, and position strategic marketing as a trusted partner.
- Regularly presents both plans and outcomes to key stakeholder groups.
- Participates in the assessment and development of proposed new services that evolve from market research
- The responsibilities listed are a general overview of the position and additional duties may be assigned.
EXPERIENCE
- Demonstrated B2B or B2B2C marketing leadership background.
- Experience executing complex projects effectively using new marketing concepts and integrated approaches,
- Understanding of marketing automation to design, execute and track persona-based campaigns
- Accomplished storyteller, writing content for multiple audiences.
- Experience working with vendors and efficient project management.
- Health care industry and health plan experience preferred.
SKILLS
- Creative problem-solver who enjoys professionally challenging and interesting work.
- Effective verbal, written and interpersonal communication skills with proficiency in speaking with executive
- Good judgement and critical thinking skills, including the ability to understand and interpret relevant data and
- Strong organizational and detail-oriented skills.
- Self-motivated with the ability to manage project timelines and execute and/or oversee the execution of
- Ability to work cross-functionally and independently under tight deadlines.
- Proficient with Microsoft Office products, including Outlook, Word and Excel .
- Familiar with video platforms such as Wistia, Vimeo, YouTube and marketing automation platforms such as
- Demonstrates spirit of collaboration, curiosity, positivity and teamwork.
QUALIFICTIONS
- 5 years related work experience demonstrating similar skills and duties outlined above.
EDUCATION
- Minimum Qualifications: Bachelor’s degree (4-year program).
- MBA desired but not required
Bachelor's Degree (or equivalent experience) and 5 years experience
Licensure, Certification, and/or Registration (LCR):
-
Physical Requirements/Strengths needed & Physical Demands:
- Light Work category requiring exertion up to 20 lbs. of force occasionally and uses negligible amounts of force to move objects.
- Occasional: Standing: Remaining on one's feet without moving.
- Occasional: Walking: Moving about on foot.
- Occasional: Lifting under 35 lbs: Raising and lowering objects under 35 lbs from one level to another
- Occasional: Carrying under 35 lbs: Transporting an object holding in hands, arms or shoulders, with help of coworkers or assistive device.
- Occasional: Push/Pull: Exerting force to move objects away from or toward.
- Occasional: Bending/Stooping: Trunk bending downward and forward by bending spine at waist requiring full use of lower extremities and back muscles
- Occasional: Climbing: Ascending or descending stairs/ramps using feet and legs and/or hands and arms.
- Occasional: Crouching/Squatting: Bending body downward and forward by bending legs and spine.Reaching above shoulders: Extending arms in any direction above shoulders.
- Occasional: Reaching above shoulders: Extending arms in any direction above shoulders.
- Frequent: Sitting: Remaining in seated position
- Frequent: Reaching below shoulders: Extending arms in any direction below shoulders.
- Frequent: Handling: Seizing, holding, grasping, turning or otherwise working with hand or hands.
- Frequent: Fingering: Picking, pinching, gripping, working primarily with fingers requiring fine manipulation.
- Frequent: Bimanual Dexterity: Requiring the use of both hands.
- Occasional: Feeling: Ability to perceive size, shape, temperature, texture by touch with fingertips.
- Continuous: Communication: Expressing or exchanging written/verbal/electronic information.
- Continuous: Auditory: Perceiving the variances of sounds, tones and pitches and able to focus on single source of auditory information
- Continuous: Vision: Clarity of near vision at 20 inches or less and far vision at 20 feet or more with depth perception, peripheral vision, color vision.
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