SUMMARY

The primary purpose of the Non-Alcoholic Specialist is to assist our sales team in developing and growing our non-alcoholic portfolio. Their job duties will include selling, merchandising, and servicing accounts throughout our market, while maintaining the quality of our NA products.

ESSENTIAL DUTIES AND RESPONSIBILITIES:

• Create and review proposed Non-Alcoholic resets with the Sales Consultants and ASM’s/TM’s to ensure set accuracy and that the customer’s needs are met.

• Work independently or with Sales Consultants to sell in space gains for new distribution as well as existing items.

• Execute non-alcoholic resets within Caffey/CPBev accounts.

• Track and report the monthly Non-Alcoholic space and distribution gains.

• Work with management to develop a plan to achieve targeted distribution levels on select NA brands.

• Keep accurate records of Caffey owned stand-alone coolers, capturing location, space and distribution.

• Responsible for maintaining current inventory of all NA point-of-sale.

Availability:

• Organize and set accounts with proper non-alcoholic SKU’s as close as possible to the category leader in each segment.

• Effectively communicate with the Sales Consultant to complete details of the NA sales order.

• Ability to deliver and check-in products with managers or other personnel, following store policy.

Visibility:

• Work to achieve competitive cooler space, equal to or above your share of the market. Strive to have 1st position in the cooler door.

• Work with Sales Consultant to request and obtain excellent display space locations.

• Ensure accurate pricing is being reflected and all items have shelf price tags present.

• Ensure effective placement of Non-Alcoholic POS representing the brands we sell in each account.

Affordability:

• Ensure promotional pricing is properly reflected at retail. In accounts you service, ensure NA shelf tags and price stickers are present and correct for each NA product on the shelf.

• Help implement Strategic buy-ins and promotions on NA products.

Acceptability:

• Represent Caffey Distributing/Carolina Premium Beverage in a professional manner and provide excellent customer service

• Maintain a friendly, working relationship with the Manager of each account. Effectively communicate to the Store Management about new products, price promotions and opportunities.

• Maintain a safe driving record and comply with company driving points policy.

• Always adhere to safety standards and policies.

• Submit daily and weekly activity/call reports concerning customer-related activities for orders, requests, displays, and other business transactions.

• Submit display execution through an appropriate tracking system.

• Maintain proper SKUs in assigned accounts balancing customer needs and company objectives.

• Ensure POS is current and in good working order.

• Communicates with Area Sales Manager/Territory Manager and/or Area Delivery Manager/ Delivery Driver to resolve customer problems, opportunities, competitive activity in your market, and potential overage situations.

• Attend all scheduled meetings and company functions as required.

• Always adhere to the dress code.

• Obey all federal, state, and local laws.

• Perform other duties as assigned.