We’re the world’s leading sports technology company, at the intersection between sports, media, and betting. More than 1,700 sports federations, media outlets, betting operators, and consumer platforms across 120 countries rely on our know-how and technology to boost their business.

LOCATION: NEW YORK, MINNEAPOLIS, or LAS VEGAS

JOB TYPE: PERMANENT

OVERVIEW:

Join the team that reimagines the way the world experiences sport.

Sportradar is the leading global provider of sports betting and sports entertainment products and services. Since 2001, we have occupied a unique position at the intersection of the sports, media and betting industries; providing sports federations, media entities, consumer platforms and sports betting operators with a range of solutions to help grow their businesses.

The Product Marketing team is the engine to drive the launch and support adoption of the right products to the right audience at the right time with the right messaging to drive optimal results. We work in close collaboration with Product Development, Comms and Sales to drive the growth and reputation of Sportradar products, services and brands to the industry, clients and partners. The team is responsible for a unified appearance of the Sportradar brand to internal and external stakeholders and is key in identifying, communicating, and leveraging value propositions to acquire and retain clients.

THE ROLE:

We’re seeking a Product Marketing Manager, North America to join the US Product Marketing team. Reporting to the Product Marketing Director for North America, this position will deliver marketing activity to all of Sportradar’s audiences to best position our products and solutions for our US clients and partners. The ideal candidate is obsessed with the connection between marketing, product, and business growth, and thrives in an ambiguous, fast-moving organization where the only constant is the opportunity to work on innovations that drive sports betting & entertainment forward.

THE CHALLENGE:

• Develop and execute marketing campaigns and product launches across multiple channels and target markets (customer type, industry events, marketing campaigns)
• Collaborate with the digital marketing team to report on upper-funnel KPI’s, and subsequently communicate recommendations on how to improve our efforts
• Aid in the strategy and development of priority sales and partnership materials for betting operators, media entities, and sports leagues
• Elevate our usage of competitive intelligence to fuel market positioning
• Partner with the marketing events team and Comms to plan efforts around trade shows and conferences
• Coordinate go-to-market efforts with cross-functional stakeholders
• Partner with Sales to identify, build, and leverage best practices and case studies

YOUR PROFILE:

• Successful track record in B2B marketing and/or B2C technology and/or sports marketing in a Product Marketing, Marketing Solutions, or similar function
• Proven experience partnering with product & sales teams to deliver growth against shared KPIs
• The ability to digest information and articulate its value proposition to a desired audience
• Experience executing, if not managing, components of a product launch plan
• Experience in developing presentations for prospects, clients, and/or internal teams in a manner they could leverage externally
• Experience in elevating brand perception and awareness using both strategic and creative marketing approaches
• Strong interpersonal communication skills to work within peer groups and cross-functional teams to influence positive outcomes
• Strong attention to detail which shows through your crisp writing
• Big appetite to learn and research new industries, innovations and developments
• Flexibility to adapt to changing priorities and hit tight deadlines
• Willing and able to travel as necessary, particularly across the US and to EMEA when required
• A willingness to respectfully hold yourself and your teammates accountable

OUR OFFER:

• A competitive salary package (based on experience)
• Opportunity to play key role in a fast-growing company, with an incredibly ambitious and innovative drive in the sports technology space
• A close-knit marketing team to support you at any point
• An environment to learn from an ambitious and entrepreneurial global team

Pay Range: $75,000 - $100,000
Sportradar intends to offer the selected candidate base pay within this range, dependent on job-related, non-discriminatory factors including but not limited to experience, qualifications, and location. Base pay is just one component of the Total Rewards that Sportradar provides to compensate and recognize employees for their work. Sportradar offers best-in-class benefits such as a comprehensive benefits package, performance bonus program, equity stock purchase and 401k contribution. Please consult with your recruiter to learn more as all benefits are subject to eligibility requirements.

Sportradar is an Equal Opportunity Employer. We are committed to encourage diversity within our teams. All qualified applicants will receive consideration without regard to among other things, your background, status, or personal preferences

Sportradar is an Equal Opportunity Employer. We are committed to encourage diversity within our teams. All qualified applicants will receive consideration without regard to among other things, your background, status, or personal preferences