Promotional Integration Sr Analyst

Full Time
Mooresville, NC 28117
Posted
Job description

Job Summary

Partners cross-functionally to understand specific promotional plans and strategies across products, services, credit and enterprise promotional offers within assigned area of focus. Supports the integration of promotional offers both as part of overall marketing planning and development of strategic enterprise calendar as well as tactically across marketing campaigns and media channels (owned and paid) in close collaboration with Pricing & Promotions, Brand Marketing, Marketing Operations and others.

Key Responsibilities

  • Partners cross-functionally to understand specific promotional plans and strategies across products, services, credit and enterprise promotional offers within assigned area of focus. Supports the integration of promotional offers both as part of overall marketing planning and development of strategic enterprise calendar as well as tactically across marketing campaigns and media channels (owned and paid) in close collaboration with Pricing & Promotions, Brand Marketing, Marketing Operations and others.
  • Responsible for driving the execution of promotions across marketing channels from amongst planned promotions within assigned area of responsibility. This includes documentation, communication with key stakeholders and follow-up when updates and changes occur
  • Collaborates across all key stakeholder groups including those internal and external to marketing organization for assigned area of focus. This includes leading and participating in cross-functional teams supporting events that over-index to promotions, and supporting manager’s efforts to identify process opportunities and leverage new technologies
  • Proactively engages with Brand Marketers to understand go-to-market intent across strategic marketing pillars and campaigns as well as merchandising divisions. This includes a general understanding of competitive landscape and potential impact to the business.
  • Supports tab process through identification of relevant planned promotions according to page strategies. Works closely with Promo Integration Manager and Tab Manager to help manage and monitor critical timelines across both print and digital
  • Proactively anticipates potential problems and instigates mitigation solutions and actively problem solves through root cause analysis across process, people and technology
  • Supports processes to communicate marketed promotion details to key stakeholders
  • Supports Promotional Marketing Manager to manage cross functional relationships and drive alignment on planning and execution timelines and processes

Required Experience

  • Bachelors Degree in Business Administration, Merchandising, Marketing or relevant field
  • 2 years of experience
  • 3 years of Merchandising, Marketing, Category Management, Omni-Channel Retailing or related field(s); Or 1+ year direct experience managing Lowe’s promotions
  • 2 years of experience analyzing complex issues to assist leadership develop of insights that drive strategy
  • 2 years of experience influencing cross-functionally without formal authority
  • 2 years of experiecne managing projects
  • 2 years of experience in a large retail environment, consumer package goods company, or advertising agency that serves Fortune 250 companies

About Lowe's
Lowe's Companies, Inc. (NYSE: LOW) is a FORTUNE® 50 home improvement company serving approximately 17 million customer transactions a week in the U.S. With total fiscal year 2022 sales of over $97 billion, approximately $92 billion of sales were generated in the U.S., where Lowe's operates over 1,700 home improvement stores and employs approximately 300,000 associates. Based in Mooresville, N.C., Lowe's supports the communities it serves through programs focused on creating safe, affordable housing and helping to develop the next generation of skilled trade experts. For more information, visit Lowes.com.

EEO Statement

Lowe’s is an equal opportunity employer and administers all personnel practices without regard to race, color, religious creed, sex, gender, age, ancestry, national origin, mental or physical disability or medical condition, sexual orientation, gender identity or expression, marital status, military or veteran status, genetic information, or any other category protected under federal, state, or local law.

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