Job description
The North Face was built on a love for the outdoors and the desire to enable all types of exploration, for all people, from their backyards to the Himalayas. Over the last 50 years we've lived by our “true north,” the belief that exploration has the power to change us, to challenge us and to help us see the world from new perspectives. To help ignite a global movement of outdoor exploration, love for the natural world and an unwavering commitment to protect it, we welcome and encourage new participants to the outdoors. We extend our reach through support of non-profit organizations, establishing programs that connect participants with close-to-home recreation opportunities, and creating a connection with young leaders, inspiring them to explore and conserve.
As we enter our sixth decade, we pledge to:
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Empower exploration and the thrill of the unknown for as many people as possible.
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Protect the places where we live, play, and operate.
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Evolve the way we make our products by improving our environmental performance and social responsibility in the supply chain.
As of October 18, 2021, this position requires proof of being fully vaccinated for COVID-19 on the first day of employment, absent need for medical or religious accommodation or other exemption as allowed by state or local law. Further information provided during the recruitment process.
SENIOR BRAND MANAGER, ON-MOUNTAIN (HIKING, TRAIL RUNNING & CAMPING)
As the Senior Brand Manager, On-Mountain as part of The North Face Brand Marketing team, you will work collaboratively and cross-functionally in leading our overall approach to strategy & marketing execution in the Trail category. In this role, you will lead the development of seasonal marketing campaign frameworks & tactics and also support our ongoing approach to trail-based events, partnerships and other always-on marketing 365 days a year. You will work day-to-day with our marketing leadership, channel leaders, global marketing leads and product teams in bringing The North Face marketing vision to life for our consumers.
For the right candidate, this is an amazing opportunity to lead the future of one of our most important categories at the brand. Your responsibilities will be diverse and wide-reaching. You will be asked to not only help create the overall vision for the category but also orchestrate how we will bring our vision to life for our community of consumers.
How You Will Make a Difference:
- Lead seasonal marketing campaign development, including external and internal research, presentation and brief development, and on-going meeting and project milestone management.
- Partner with key product and channel stakeholders in creating and crafting product narratives that we will bring to life as part of both our campaign and always-on storytelling approach.
- Manage project budget tracking and invoice management for brand creative production efforts partnerships, and event activations.
- Work with cross-functional and channel partners in orchestrating our overall approach to the trail category, assuring we show up consistently and in a Brand DNA led manner across all key touchpoints.
- Support other brand projects as necessary.
- Lead and manage one direct report (currently).
Free To Be,
Inclusion & Diversity
As a purpose-led, performance driven company, we strive to foster a culture of belonging based on respect, connection, openness and authenticity. We are committed to building and maintaining a workplace that celebrates the diversity of our associates, allowing them to bring their authentic selves to work every day.
Skills for Success:
Years of Related Professional Experience: 7-8 years of marketing or other relevant business experience.
Educational Position Requirements: A formal education and subsequent undergraduate/graduate degrees are nice to have, but we are most interested in your total experience and professional achievements.
- Have a strong passion for our brand and our brand values, specifically around Innovation, Outdoor Participation and Athlete-Led Storytelling.
- Experience and comfort with marketing Footwear, Trail Running and/or Camping Equipment
- A strong motivation to work on all types of projects and a willingness to roll up your sleeves and help the entire marketing team with their most important and time sensitive projects.
- Must have strong written and oral communication skills and great interpersonal skills.
- A strong brand strategy skillset through a history exposure & experience, complemented by experience in executive marketing campaigns on-time and on-budget.
- As a global brand, we expect you to have a global mindset.
- Ability to work professionally with flexibility in handling multiple priorities in a fast-paced environment. Ability to manage multiple projects, track budgets and utilize associated systems and software.
Computer/Software Applications: Must be proficient in MS Word, Excel, and PowerPoint/Keynote and comfortable using other database platforms.
VF Guiding Principles: Live with Integrity, Act Courageously, Be Curious, Act with Empathy, and Preserve.
What’s in it For You
We’re in the business of unleashing human potential, driven by the ideas, energy and commitment of our people. That’s why we offer comprehensive benefits that encourage mental, physical and financial well-being for all VF associates. When it comes to benefits, we’re the total package. Go to MyVFBenefits.com and click on “Looking to Join VF?” to learn more.
Our Parent Company, VF Corporation
VF is one of the world’s largest apparel, footwear and accessories companies connecting people to the lifestyles, activities and experiences they cherish through our family of iconic outdoor, active and workwear brands. At the heart of our journey lies our company-wide purpose: We power movements of sustainable and active lifestyles for the betterment of people and our planet. This is our purpose. It’s the reason we come to work every day. It’s a commitment shared by our global associates across all brands. Our purpose unites us and leads us to pursue our goals, together. This is our calling. Learn more at vfc.com
We just have one question. Are you in?
Salary Range:
$110,592.00 USD - $165,888.00 USD annually
Annual Incentive Eligibility:
This position is eligible to participate in a VF Incentive Plan. Detailed information on incentive plans will be provided during the recruiting process.
Benefits at VF:
You can review a general overview of each benefit program offered, including this year's medical plan rates on
www.MyVFbenefits.com
and by clicking Looking to Join VF? Detailed information on your benefits will be provided during your onboarding process.
COVID-19 Vaccination Requirement
Unless prohibited by applicable law, this position requires proof of being fully vaccinated for COVID-19 on the first day of employment, absent need for medical or religious accommodation or other exemption as allowed by state or local law. Further information will be provided during the recruitment process.
Please note, that our salary ranges are based on market pay data and geographical differentials. In determining the compensation for this position, we comply with all local, state, and federal laws.
R-20220623-0046
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