Company Description

Visa is a world leader in digital payments, facilitating more than 215 billion payments transactions between consumers, merchants, financial institutions and government entities across more than 200 countries and territories each year. Our mission is to connect the world through the most innovative, convenient, reliable and secure payments network, enabling individuals, businesses and economies to thrive.

When you join Visa, you join a culture of purpose and belonging – where your growth is priority, your identity is embraced, and the work you do matters. We believe that economies that include everyone everywhere, uplift everyone everywhere. Your work will have a direct impact on billions of people around the world – helping unlock financial access to enable the future of money movement.

Join Visa: A Network Working for Everyone.

Job Description

We have an exciting opportunity for an experienced digital leader with a proven track record of developing digital strategies for marketing within large organizations, managing agile product development teams, and in general helping to transform how an organization leverages digital technology to drive revenue and transactions growth. The ideal candidate will have a deep technical understanding of infrastructure, software, coding and processes that support digital platforms and experiences for customers, consumers and key stakeholders of a company. Moreover, the candidate must have the ability to navigate a matrixed organization and lead through influence and collaboration skills. This position will report directly to our Chief Marketing Officer and will be a member of the Global Marketing Leadership Team.

Responsible and accountable for the “user-experience” across digital brand experiences across the entire enterprise – from audiences, to prospects, to existing customers. This leader will oversee technology-driven marketing, with a strong understanding of end-user experiences as well as data, technology and digital capabilities. She or he will leverage data and technical capabilities to scale connected experiences.

This leader will develop a digital strategy that aligns with the organization’s overall business strategy and will work directly with executive leadership to develop a comprehensive plan of action that encompasses all aspects of the business. To deliver on these goals, the Head of Digital Platforms and Experiences will design, implement, and manage the MarTech stack to drive business growth and change audiences’ behaviors and perceptions of Visa. She or he will work across functions to establish processes for greater collaboration using central data and technology that scales effectively in regions. This leader will oversee the Visa.com experience globally and influence all other customer-facing digital experiences. She or he will also create strategies that further develop and expand sales & marketing relationship with customers through our digital channels and without face-to-face interaction (e.g., AI-driven chatbots). Developing a digital strategy that aligns with the organization’s overall business strategy and will work directly with executive leadership to develop a comprehensive digital strategy that encompasses all aspects of the business.

Essential Functions :

DIGITAL LEADERSHIP & TRANSFORMATION:

• Leading newly formed integrated team in driving the end-to-end, omnichannel digital transformation vision within the marketing organization by developing digital products and services that help meet business goals, in close partnership with internal and external technology partners.
• Monitoring industry trends related to digital marketing and technology in order to identify opportunities for adoption within the company.
• Creating a digital culture within the organization that promotes innovation and encourages new ways of growing the business.
• Providing ongoing thought leadership on emerging digital marketing topics, such as data privacy and cookies, the exchange of value, consent management, ad technology and developing data and measurement strategies that future-proof our regional and local marketers.
• Enabling a ‘Test and Learn’ culture through frequent testing and more agile ways of working.

MARKETING TECHNOLOGY:

• Designing, implementing, and driving adoption of Marketing’s technology stack to enable teams to leverage data for insights and optimization.
• Leading Marketing’s engagement with internal Technology teams, ensuring consolidation and prioritization of Marketing’s requirements globally and ongoing alignment through Technology resourcing processes.
• Partnering closely with the Global Product Marketing team and technology partners on Visa’s end to end sales funnel to attribute and enhance marketing’s role in driving b2b sales.
• Consulting teams across Visa on effective implementation of existing Marketing Technology capabilities.
• Identifying and onboarding, in partnership with Sourcing and Technology teams, emerging technology partners to support business requirements.

INTEGRATED DIGITAL EXPERIENCES:

• Overseeing Visa’s digital experience ecosystem, ensuring that across Visa, our websites, social media channels, blogs, mobile apps, and other digital media are effectively driving intended business objectives and are aligned to our corporate, marketing, and digital strategies.
• Developing integrated digital marketing strategies in support of key marketing campaigns for local market adoption.
• Designing, launching, and managing integrated digital experiences, leveraging cross-functional data and experience strategies, that deepen audience relationships with our brand through authenticated brand experiences.
• Leading Visa’s marketing proprietary first party data technologies to manage personalized CRM efforts across digital channels with consented audiences. As part of our value-added services, partner with regional marketing teams to drive incremental revenue by enabling greater transparency and value to clients.
• Overseeing Visa.com globally, including building engaging consumer and B2B journeys, designing experiences for rich-data capture, increasing organic traffic and engagement, and enhancing the content management system to support global and local needs.
• Leading our global webinar and email delivery channels on behalf of all of our audiences (B2B, B2B2C and B2C)
• Continuing to lead and evolve successful ad quality standards in partnership with our global media AOR and Content Strategy, Development and Distribution team.
• Leading initiatives to improve the digital customer experience including the website information architecture and navigation, site speed and performance, SEO, and on-site engagement through personalization, first and zero party data opportunities.

DIGITAL INSIGHTS & INTELLIGENCE:

• Leveraging insights from digital experiences and constantly monitoring the competitive landscape and market conditions to inform, identify and act on opportunities, issues, and risks.
• Working with regions to measure success across digital experiences tied to driving business value and overseeing execution of insights generated.
• Partnering with newly formed Content Strategy, Development and Distribution team to enable teams to learn from successful content strategies on our social platforms.

Qualifications

12 years of work experience with a Bachelor’s Degree or at least 10 years of experience with an Advanced degree (e.g. Masters/MBA/JD/MD) or at least 8 years of work experience with a PhD

• Preferred Qualifications:

15 or more years of experience with an Advanced Degree (e.g. Masters, MBA, JD, MD, PhD)
Technical or engineering background, previous Chief Digital Officer experience desired. 
Excellent oral, written and interpersonal skills - strong presentation skills are required.
Project Management skills - ability to manage concurrent projects with a great sense of detail and timing. 
Ability to work cross functionally and influence key decision makers in the organization.
High analytical skills and ability to communicate technical data to non-technical audience. 
A self-motivator with strong interpersonal skills and a can-do attitude. 
Intuitive and inquisitive self-starter with passion for product, consumers and retail. 
A proactive team player who thrives in a goal-oriented, dynamic, ever-changing, fast-paced entrepreneurial environment while juggling multiple priorities with a sense of urgency. 
Exceptional leadership, vision, entrepreneurial spirit and drive for success. 
Deep understanding of the platform ecosystem both technical and business aspects.
Previous formal sales, sales management and channel experience or exposure. 
Hands-on experience with digital brand marketing, consumer-direct marketing and social media marketing. 
Strong understanding of marketing principles and application - branding, advertising, CRM, analytics, SEM and SEO. 
Demonstrated experience for UX best practices, site navigation, user flow and content management SOFTWARE.
Proficiency in MS Excel, PowerPoint, Word, Outlook and web-based applications. * Experience with content management platforms, such as AEM and Sprinklr.
Working knowledge of HTML and CSS languages a plus 
Must be proficient in Google Analytics and other reporting systems

• Work Hours 

Incumbent must make themselves available during core business hours (in the LAC region, for example).

• Travel Requirements 

This position requires the incumbent to travel for work 15% of the time.

This is a hybrid position. Hybrid employees can alternate time between both remote and office. Employees in hybrid roles are expected to work from the office two days a week, Tuesdays and Wednesdays with a general guidepost of being in the office 50% of the time based on business needs.

Additional Information

Visa has adopted a COVID-19 vaccination policy to safeguard the health and well-being of our employees and visitors. As a condition of employment, all employees based in the U.S. are required to be fully vaccinated for COVID-19, unless a reasonable accommodation is approved or as otherwise required by law.

Work Hours: Varies upon the needs of the department.

Travel Requirements: This position requires travel 5-10% of the time.

Mental/Physical Requirements: This position will be performed in an office setting. The position will require the incumbent to sit and stand at a desk, communicate in person and by telephone, frequently operate standard office equipment, such as telephones and computers.

Visa is an EEO Employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability or protected veteran status. Visa will also consider for employment qualified applicants with criminal histories in a manner consistent with EEOC guidelines and applicable local law.

Visa will consider for employment qualified applicants with criminal histories in a manner consistent with applicable local law, including the requirements of Article 49 of the San Francisco Police Code.

US Applicants Only: The estimated salary range for a new hire into this position is 218,200.00 USD to 300,000.00 USD, which may include potential sales incentive payments (if applicable). Salary may vary depending on job-related factors which may include knowledge, skills, experience, and location. In addition, this position is eligible for annual bonus and equity.Visa has a comprehensive benefits package for which this position is eligible that includes Medical, Dental, Vision, 401 (k), FSA/HSA, Life Insurance, Paid Time Off, and Wellness Program.