Job description

Enro was created to make a difference in the world of non-medical face masks and has successfully grown as an eCommerce brand with a global footprint in the U.S. market and Asia. Through its unique design, strong consumer reviews (4.8/5), high marks from media (NYT/Wirecutter #1 mask), and celebrity seeding, Enro has grown exponentially since its launch in 2019. During 2022-23, the brand will expand its categories to become a multi-product protection brand consumers trust for innovation and performance.
Our eCommerce division is based in Lewisville, TX. in the same office as our apparel wholesale division? where our employees are committed to innovation, creativity and collaboration?.and above all else?winning. If you?re looking for a new opportunity, this is a great place to make an impact and grow your career.
As a division of TAL Group, we benefit from being part of a leading global organization in the apparel industry leveraging technology and innovation to meet consumer?s needs. We believe in the right way of doing business - with honesty, integrity, sustainability and environmental leadership.
Description:
The Director of eCommerce partners closely with the rest of the management team to provide leadership, communicate strategic direction, and direct the activities of the marketing teams. Responsibilities include defining and executing the eCommerce vision, product direction, branding and marketing strategy for a best-in-class consumer experience. This includes customer acquisition, conversion, retention, and customer satisfaction across all marketing touchpoints. This position requires a keen ability to translate data into actionable steps to grow the business and taking a hands-on and proactive approach to the work is essential.
The Director of eCommerce will meet or exceed all annual financial goals for the Enro business unit and support long term corporate business strategies while fostering collaboration among all departments that work on the business. This position has global responsibility ? including both the US and Asia markets for Enro and responsibility to leverage best practices across the corporate portfolio of companies. Managing a growing team of people, this position is high-profile due to its financial / strategic importance.

ROLE - RESPONSIBILITIES

• Works with the Executive Management team to evolve and refine the corporate e-commerce strategy
• Analyzes and assesses the effectiveness of all existing operations and current needs based on technology and key competitors in the marketplace
• Develops business plan and annual budget for e-commerce. Monitors KPI?s and moves/modifies to deliver the annual financial plan.
• Works collaboratively with outside agency to create a strategic marketing plan and calendar across all channels: Email, Search, Social, PR, Display, etc.
• Leads the development and interaction between the eCommerce departments and outside vendors for marketing and maintenance of the Enro web site
• Oversees the day-to-day e-commerce operations, maintenance, and performance measurement of the e-Commerce business. Uses a data-driven approach for analysis and decisions.
• Maintain and evolve a testing framework to expand the volume & pace of learning across the business. Love for a/b testing and a belief that all decisions can be tested.
• Continuously implement and test new marketing channels while measuring existing channels in order to drive more efficient ad spend / ROAS.
• Exercise a ?test and learn? approach improving the effectiveness of spend - optimizing campaign creativity, copy, and consumer cohorts.
• Supervises development efforts including content design, campaigns, copywriting, and photography.
• Directly supervises Marketing departments employees and leads the cross-functional collaboration with IT, Design, Product development, Replenishment services, Transportation, Finance and Warehouse depts.
• Belief in and track record of utilizing ?Kaizen??constant improvement.. and prioritizing highly impactful and scalable initiatives.
• Optimize UX/UI based on traffic, search and sales data
• Use data analytics to track performance to goals and identify opportunities for business development across segments of the company
• Oversee monthly performance results in order to analyze and give recommendations. (Shopify sales data, product sales, consumer data, google analytics), working with finance team.
• Ability to manage a P&L or line of business with the ability to make the right decisions to drive success
• Lead retention, promotion and CRM strategies to drive engagement, increased customer return rate and repeat purchases

Job Type: Full-time

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Employee discount
• Flexible schedule
• Flexible spending account
• Health insurance
• Life insurance
• Paid time off
• Retirement plan
• Vision insurance

Schedule:

• 8 hour shift

Work Location: Hybrid remote in The Colony, TX 75056

apartamentosquality.com is the go-to platform for job seekers looking for the best job postings from around the web. With a focus on quality, the platform guarantees that all job postings are from reliable sources and are up-to-date. It also offers a variety of tools to help users find the perfect job for them, such as searching by location and filtering by industry. Furthermore, apartamentosquality.com provides helpful resources like resume tips and career advice to give job seekers an edge in their search. With its commitment to quality and user-friendliness, apartamentosquality.com is the ideal place to find your next job.